Meg Pickard: Community misconceptions

“Communities aren’t made, they already exist”, says Meg Pickard, the Guardian‘s Head of Digital Engagement. Otherwise you’re just getting in the way. She tells SpinYourWeb that communities must:

• NOT distract people
• BUT empower them

People have always shared photos, but sites like photo-sharing site Flikr allow us to do that in a new way.

The Guardian is attempting to do the same with the news context: people have always talked about news. The challenge now is to find new ways to “encourage people to get involved in those conversations” and to be “informed about them”.

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