March 17, 2011 1 Comment
We asked Rich Millington, the Guru, of Feverbee fame who uses online communities.
Rich says, originally it certainly used to be inclined towards younger, more technologically minded people.
But now there are so many random examples out there (like sites dedicated to chickens!) users of online communities cannot be so easily defined anymore and the demographic is forever growing.
I think this is a particularly interesting topic as I recently asked a online community manager whether they’d consider letting me interview them. Their reply went along the lines of, “But I’m not an online community manager”. I’m going to work on convincing them that they are and they should let me hold an interview – at that point I’ll actually reveal what the community is! But I can say it’s an active twitter fan page of a television programme which links onto other accounts, ranging from mega-fans to the actors themselves. The nature of the community’s activity – e.g. pushing for the programme to win awards, promo-ing spoilers, releasing news and interacting with related tweeters/pages – certainly qualifies as an online community to me.
A major step in the recognition of online communities will be ensuring that people better understand what they are and how they may already be a part, or even run, one!
More on this soon but, with that in mind, back to Rich Millington’s Masterclass Number 6 – Who Uses Online Communities?