Whatsonstage.com: a community case study – Part 1
February 5, 2011 2 Comments
But don’t forget the specialist press, often home to the most dedicated users who relish the opportunity to indulge in a community constructed around their interests, hobbies or even obsessions.
In the heady world of greasepaint and spotlight, one theatre website dominates. Whatsonstage.com boasts nearly 5 million hits per month.
Key to their online community is a busy discussion forum: full of opinions on shows and backstage gossip.
I met Deputy Editor Andrew Girvan in the company’s offices at the Palace Theatre at the heart of the West End.
Engaging your users
So why do thousands of users log on every day? What’s in it for them?
User generated content
Continued in Part Two.